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Beond, the world's first premium airline, announces a distribution agreement with Euroairlines

DUBAI, December 14, 2023. Beond, the world's first premium leisure airline, and Eurodistribution, the distribution platform of the Euroairlines Group, have entered into a partnership allowing the airline to market its flights through travel agencies in more than 50 countries. The platform, through its IATA plate Q4-291, will provide distribution for all Beond flights in Europe, Latin America, Africa, and Asia through its IATA Billing and Settlement Plan (BSP). Flights are already available on major global distribution systems (GDS), including Amadeus, Sabre, and Travelport.


The airline operates weekly flights from Munich, Zurich, and Riyadh, with operations set to begin in 2024 from Milan and Dubai. Beond will commence operations with Airbus A319 aircraft configured with 44 lie-flat seats in business class, ensuring a high-quality experience. The airline has highlighted the growing demand for luxury services and experiences in the travel and tourism industry this year. Beond's ambition is to expand to a fleet of 32 aircraft and 60 destinations within five years.





The launch of Beond marks a significant milestone for the sector. Its first aircraft, unveiled at the Dubai Airshow 2023, offers an intimate environment with only 44 lie-flat seats, providing passengers with an unparalleled combination of comfort and privacy during their journey. The airline will transport passengers to the Maldives from Europe, the Middle East, and the Asia-Pacific region. Beond is a joint venture formed by the Emirati investment firm Arabesque and the Maldivian hotel company SIMDI Group.


"We are pleased to enter into this commercial agreement with Euroairlines, a leading platform for travel agents," said Tero Taskila, CEO of Beond. "Euroairlines is a natural partner because they have the right combination of clientele and experience to offer Beond to their discerning customer base."


Antonio López Lázaro, CEO of Euroairlines, expressed, "Beond has a unique vision, product, and service in the industry by launching the world's first premium leisure airline, and Euroairlines provides them with all its global distribution capabilities to ensure Beond's success. We are honored to be designated as key partners of Beond, providing them with the most customer-focused solution to develop their distribution in markets, channels, networks, and customer service.




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